Why read a textbook when you could be reading a novel? Great content writing isn’t just about getting your message out there, it’s about doing it in a way that engages the hearts and minds of readers encouraging them to share your post in the process. So how do you optimize your content to navigate this tricky period? Storytelling Thankfully, if you manage to retain their interest up until that point, their odds of sticking with you for the rest of the article shoot up exponentially. Unfortunately readers are fickle, and a great headline will only buy you 20 extra seconds of undivided attention. They provide a select audience with a solution for an urgent needīut Once You’ve Got Your Foot in the Door….Or how to avoid doing something incorrectly.They tell the reader how to do something correctly.Now there are many ways to write a great headline, but most experts agree that the key elements for an eye-catching title are: There are simply too many alternatives on the internet and nobody wastes their time with content that isn’t immediately relevant to their needs anymore. No matter how informative the rest of your content is, if this first hook doesn’t bait the reader, then they’re not going to stick around for as long as you’d like. That judgment will be made on the basis of the value proposition contained within your headline. Here are simple statistics a visitor will decide whether your website is worth their interest within the first 10 seconds of them landing on your page. Just In Case You Were Wondering How Deadspin Became More Popular Than the Likes of Fifa, ESPN, and NBC Sports So What Is the Secret To Power Blogging? With great, well-written blog posts, you not only get the opportunity to organically target high-yield keywords you can also generate strong backlinks, and engage visitors to stay on your site for far longer periods. From infographics to newsletters, blog posts and videos, companies all over the world, in diverse industries, are realizing the possibilities offered by high-quality content. That’s a feat that even the most skilled marketers struggle to accomplish on a consistent basis.Īccording to data compiled by the Content Marketing Institute, 88% of companies invest in aggressive content marketing as one their main strategies for attaining high Google rankings. After all, if you manage to hit the right formula, you could be well on your way to earning millions on just your content alone, never mind the rest of your business’s offerings.ĭon’t believe me? Just look at how optimized digital content has rocketed people like Neil Patel, Seth Godin, Arianna Huffington, and Peter Rojas into the ranks of the digital elite.īut before you can attain the rarified status of an influencer, there’s the small matter of getting your website to actually show up somewhere within the top 20 results on Google’s search engine. What does the perfect blog post look like? It’s a question that can keep any enterprising digital marketer or website owner up at night.
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